Email marketing strategies

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When you send marketing emails, you want your leads to move through them seamlessly, without really having to stop or backtrack. There should be an intentional flow where you guide them on a simple and short journey that ends with a strong CTA.

Just do it
When crafting your email, you want it to be eye-catching and original. But be careful! If there's too much going on, your leads may become discouraged and eventually lose focus on your email's intent.

Including 1-2 images in your email can increase your click-through USA Electricians Email List rates by up to 42%. However, make sure the file size is correct so your recipients can view them properly.

And if you're wondering whether images will send you to spam, we've got you covered.



Do Images Send Your Cold Emails to Spam? - WE CHECKED!
When adding images, keep a consistent tone and colors to highlight your personality across all your campaigns and make the intent even clearer.

Clean your email lists regularly
Unfortunately, not all leads or customers will accept receiving your emails forever (I know, that's a shame). Therefore, it's important to keep track of unsubscribe lists to comply with the CAN-SPAM Act and GDPR regulations.

Having clean email lists ensures that your sender reputation is maintained because you are connecting with recipients who are most likely to interact with your emails.

A clean email list ensures your emails are delivered to recipients' inboxes instead of being flagged as spam or bouncing. ISPs and email clients monitor engagement metrics like open rates, click rates, and bounce rates to determine whether an email is legitimate. High bounce rates or low engagement can negatively impact your sender's reputation and deliverability.

Come back, check and adjust
Keep track of all relevant metrics of your campaign .

By getting comprehensive reports on all your campaigns, you can see what's working and delivering the results you want (or better), what's not meeting your expectations, and, more importantly, why. This way, you can make the right adjustments to all your outbound campaigns to ensure you're achieving all your goals.


Stay human
You want your leads to feel special and like they're speaking to a real person. No one likes feeling like just another number or email address on a long list.

By engaging on a more personal and human level, you guarantee greater commitment and stronger relationships.

Use an email automation tool that allows you to send hyper-personalized emails based on their preferences, behaviors, and previous interactions.

Keep your tone friendly and conversational; you don't want to come across as too salesy. Speak like a friend and show empathy and appreciation. This means not limiting your interactions to constantly talking about your company and what you offer.

Encourage your recipients to respond and share their feedback and personal experiences.

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It's time to start creating your email marketing campaigns, but where should you start?

Here are a few strategies that will help you get started and boost your results

Define your target group
Not all campaigns are suitable for every lead or customer on your list. Before sending your campaigns, consider segmenting your email list.

Separate your leads based on their demographics, needs, or behaviors.

By sending targeted campaigns, you can improve your results because your customers will get exactly what they need from you and will be delighted right from the start.

Set your goals and KPIs
Have a clear goal with every campaign you send and consider the impact it will have on your business.

Consider the goal of your campaign.

Plan your campaigns
Plan your campaigns in advance. You don't want to flood your customers/leads every day.

Schedule and set specific dates and times to send your email messages to subscribers.

Create a content calendar or schedule that lists the dates and topics of your upcoming email campaigns. Adjust your email schedule around your marketing goals, product launches, seasonal promotions, or events to ensure timely and relevant communication.