Instagram Giveaway: what they are and how they are organized

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What are Instagram giveaways? The truth about the most popular Instagram contest The term Giveaway (or give away) means to give something away. What if your favorite brand is giving you a gift? Here's how a giveaway created by a company or brand works. When it comes to Giveaways organized online and on social networks, it is when your followers and users are simply asked to take an undemanding action. Examples include sharing content, tagging a friend, like, commenting, guessing the answer to a question, filling out a form, and so on. Following these actions, you have the opportunity to become part of the circle of subjects that can be drawn to win the prize.


As consideration for the action, the promoter of the Giveaway contest offers the opportunity to win gadgets Mobile Phone Number or products of their brand. Generally the Giveaways are aimed mostly at a female audience, not surprisingly they are often found on blogs and social profiles that operate on the fashion and beauty market, but in many cases they are also used to "give" apps or software. Do you prefer to find out how to do a Giveaway on Instagram according to the law through a Webinar ? We've organized a free one where our experts explain how to do it and best practices. To watch it click here. The origins This type of small sweepstakes was born in the United States thanks to Youtubers and bloggers from 10k to 100k followers , to thank their loyal fans and encourage potential followers interested in the web content they produce.

In giveaway contests , generally, prizes are not too expensive , such as branded gadgets , rather than products of a particular brand that the blogger / youtuber is advertising at that moment. The increasingly massive use of social networks has allowed the viral spread of this type of competitions also in Italy, and on Facebook and Instagram it is not uncommon to come across Instagram Giveaways organized by different brands. The difference between a Classic Giveaway and an Instagram Giveaway Giveaways on Instagram are contests that are born and develop within Instagram. You can post a post on your Instagram profile announcing the Giveaway and inviting your fans to comment. The winner will be drawn among those who comment This game mechanic serves to increase Instagram followers and increase organic interaction with posts.