primary publishing sites

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Add to the mix your website design (classic fantasy, maybe with prominent links to those social platforms/groups above the fold). That right there defines a lot more about your brand than you might think. It’s always hard to see how your brand will represent you until you see it in practice. So let’s do that. Author Brand Examples First up is a well-known author. The perfect way to set a baseline for our author branding. James Patterson We all know Patterson and his enormous catalog of work.

Yes, he’s gone through a traditional publisher, but that doesn’t minimize Argentina Email List the effort he’s put into his brand. Patterson does one thing a little unique that only someone like him could: his home page is actually just a link tree to his two : James Patterson uses a homepage with links to his primary publishing ventures Because Patterson has both an adult and children’s publishing site, he starts by directing you to the correct site. Let’s take a look at his adult publishing home page: The homepage hero for James Patterson's adult fiction website Take a long look at this image. James Patterson is a master of the brand.



Plain and simple. His author website’s ‘above-the-fold’ content is terrific. First, we have his name and image on the primary image (called a hero image). Simple navigation and search along with an email capture box; Patterson checks all the boxes for a well-designed and search-friendly author website. From a brand perspective, he’s got that shade of powder blue and basic Helvetica fonts.