Questions are asked to assess if the

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currently in development (as of September 2023). Businessestrading with the UK will need to monitor this development closely, particularlyif it affects the adequacy decision between the EU and UK*. In Europe, a hostof adjacent EU legislation is in the process of being introduced. Thisincludes: The Digital Markets Act The Digital Services Act An AI Regulation.The latter is particularly pressing at a time of rapid expansion in the rangeand use of AI technologies such as ChatGPT. Discussions are also ongoing

to overhaul the current ePrivacy Directive, which is widelyviewed as no longer  Brazil Telemarketing Data it for purpose. All of this legislation has the potentialto impact the data processing activities of marketers operating within theEuropean Union. Data protection must be included from the start According toChiefmartech.com, there are more than 11,000 marketing technology platforms; afigure that grows by the year. Many of these technologies use personal data tomore effectively reach and target various consumer

audiences. Marketers contemplating a new platform, or indeedany new strategies involving the use of personal data, should ensure dataprivacy is considered at the outset. The GDPR’s principle of data protection bydesign and default is key here. One of the best ways to comply with thisprinciple is by undertaking what is known as a Data Protection ImpactAssessment (DPIA). This involves a two-step process. First, a pre-DPIA isundertaken, whereby a series of high-level