It also creates interest and desire

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If youre not familiar with the concept of a marketing funnel its a visual representation of the process of attracting and retaining customers. Heres how it works People become aware of your brand first . Their interest and desire grows until they consider buying what you are selling. Eventually they take action and become customers. If your product or service impresses them they will become your loyal customers and maybe even your brand advocates.


But the problem is Not everyone who knows your brand will want your product. Not everyone who wants your product will consider buying it. Not everyone who considers buying will buy and not everyone who buys will become loyal brand advocates. This is why Phone Number List marketing funnels are funnel-shaped with people disengaging from the process at each stage. What does this have to do with content Content not only pulls people into your marketing funnel it also makes your marketing funnel more efficient.






For example our keyword research guide ranks highly for keyword research on Google with an estimated .k monthly search visits. This engages our target audience and increases brand awareness  But thats not the only thing this guide does.  for our product by showing readers how to use Ahrefs to solve their problems . Of course most readers will not consider purchasing our product and take action after reading this article . Thats why we have hundreds of blog posts. We build interest and desire through repeated exposure to our products and brands .