Electronic Commerce Transforms into a Social Event

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Socialization in electronic commerce Purchases are made between groups of friends who have invited each other. The more friends you invite to buy, the greater the discount you will get in the virtual store . The teamwork that the platform promotes turns your buyers into sellers. The shopping experience includes inviting friends or strangers to join in to take advantage of the app's group discounts via WeChat. The app has been Phone Number List  used in all aspects of China and is part of Tencent, an investor in PDD. Therefore, the company's current success is in some ways more valuable than Twitter or eBay. The main advantage of group purchasing is the price. For advertisers, selling more quantities can allow them to reduce costs. The new business in real time (Live e-Commerce) The television commercials that were so popular in the 1970s have another face in China today. The leader of China's e-commerce market is Alibaba's dedicated channel “Taobao Real Time”.

Followed by short video platforms, such as Kwai and TikTok. On Taobao, local superstars not only sell fashionable clothing and cosmetics, but farmers also broadcast live on their mobile phones to sell their fruits and vegetables. From the user's point of view, real-time broadcasts of products directly stimulated consumers' purchasing desire. Alibaba and Internet celebrities provide sales training, meetings and workshops for their managers to improve their skills. Due to the pandemic, the real-time transmission of e-commerce is at its peak in China because it restricts people's access to physical stores and consequently the market has expanded further.



According to studies, around 30% of Live e-Commerce users surveyed watch online broadcasts four to six times a week, which shows the high degree of this innovation in the daily lives of consumers. Additionally, through this method, businesses have been able to redirect their public's traffic to their virtual stores . Conclusion With the help of video marketing and content marketing, you can capture your potential customers and redirect them to your website; The importance and effectiveness of content marketing is unquestionable. If you want to know more about digital marketing, e-Commerce, development of virtual stores or online stores , Web Page Design and much more, you can count on us, we are willing to help you grow your business. Socialization in electronic commerce The new business in real time (Live e-Commerce) Conclusion