5 deafening marketing failures

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These colors combined with gray, for example, are an excellent composition for the corporate identity of any business, cosmetics or medical brand. Cold dark colors Cold dark colors Purple, blue, turquoise, green and aqua create a sense of stability and quality. These Shades are usually used as complementary colors. Also, they do not distract attention from the content. These colors are very often used by business websites to emphasize ambition. The main area of ​​​​​​use of such colors is politics, science, computer products.
  
Warm dark colors Warm dark colors Gold, purple and brown are associated with classic, tradition, wealth and relaxation. They fit well with expensive and elegant designs for the young and rich. Mixed with cool colors, they give a sense of innovation and modernity. Ideal for brands related to Specific Database finance, consulting, architecture and crafts. Neutral colors Neutral colors White, gray and black colors help to create contrasts and emphasize all other colors. By themselves, they do not carry a specific message.



Neutral colors play a supporting role for their more expressive counterparts. They are versatile in use and go with all colors for a classic combination. Color and conversion Unfortunately, there is no such color that would 100% increase conversion. But still there is a certain rule for color combinations. analogous-vs-triadic Obviously, an interface element that stands out from the crowd will attract attention and make you want to interact with it. For example: mailchimp-blur Most people prefer color palettes of the same hue paired with a palette of contrasting colors. Therefore, it would be logical to use a palette of shades for the background of the site and a contrasting palette for elements that call to action.