profile or a corporate web

yinac65334@galc

The first is monitoring and knowing what is being said about us and our company on the web, in order to be able to promptly address any harmful content. The second is to have control over it: if we don't publish anything about us and there isn't any type of content about us on the web, when a reputational crisis of any kind arrives.


The situation becomes complex, since there are only negatives Japan phone number list that can leave important detrimental marks on the online image. Do you know the "blinkers", those pieces of leather applied to the headboard during the races? Here, they are the same ones worn (figuratively speaking, of course) by some company marketing managers. What am I referring to? To corporate social media and internal social media policy : that is, the document that should never be overlooked when opening and managing social profiles but which, unfortunately, almost always ends up out of the field of vision of those in charge of online brand communication .



What the internal social media policy is really for and how to write it, I'll explain in this article. What is the internal social media policy When you are about to open (or already have) a social page, you are immediately projected towards the outside world (customers, prospects, stakeholders, etc.). Understanding your target, the way you want to approach them, the topics with which to capture their attention are certainly the first questions you need to ask yourself. But they can't be the only ones.