Rules like these imply that the way we refer

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It seems simple enough to follow the rules of the style guide we prefer — but there are other considerations we might want to put forward. She’ll talk you through how to make a number stand out, how to make it tangible for your audience, and how to present it. If you’re setting your priorities when getting ready to publish your next blog post, podcast episode, or video, you could do worse than dedicate time to craft a fantastic headline. The work you spend here tends to have outsized results in shares and links. Our Copyblogger FM episode this week gave you three “almost magical” headline ingredients for more traffic, engagement, and shares.


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Grammar and style guides tell us how we should write. Especially how we should write numbers. Spell out zero through nine. Don’t start sentences with numerals. Spell out “percent,” instead of using the % symbol.  to numerals influences how our readers perceive us. And that’s partly true. But the way we present numbers and calculations in our copy can achieve so much more — and give those numbers some seriously super powers of persuasion. Because using numbers in your copywriting is smart Numerals give your readers’ brains a quick shortcut. They’re easy to scan.