List Brief and Schedule Your Design Assets

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Now that you have a better idea of your audience and the channels you’ll be using, you can start mapping out a design pipeline with a series of briefs. This, along with a content calendar, will help keep you organized through the design process. Make sure to document the following: Upcoming content plans The goal of the content Intended audience Competitor content examples Design medium (photograph, video, illustration, animated gif) Caption or text copy Design references Keep a reference of the content sizes and dimensions for each social media platform A reference of social media content sizes and dimensions is must-have for any designer. This allows you to quickly size your canvases and to adapt designs across different platforms. Social media sizes tend to change now and again, so be sure to update this list regularly.

It is where users will go when they search your name or are otherwise directed via a link. It is also where the “Follow” button will live—a well-executed profile design can make the difference in whether or not they click it. The goal of your profile page is to tell prospective followers who you are. While your bio should lay this out in a few concise statements, the design of your profile will do so visually, using color, shape and imagery to express your brand identity. This means avoiding graphics that are outside of your brand guidelines or pretty for the sake of pretty. The background remove service graphics should say something about you. When deciding on imagery for your profile page, ask yourself critically what story each graphic is telling about you and make sure that narrative is consistent across platforms. >>Check out our guide to branding yourself on social media To help you get the most out of your profile design, we’ll go through the common components of a social media profile and provide tips on how to leverage each for branding. Profile picture design Your profile picture (or avatar) is, along with your handle, your online identity.



It is the part of your profile that will be seen outside of your profile page, acting as a signature for your posts. This is why profile pictures are generally small, to give more attention to your actual posts. With that in mind, focus your avatar on simplicity. Some brands can get away with using their entire logo if it’s legible at a tiny size. Many brands will instead opt for an abbreviated version (either the first letter in the brand name or the logomark by itself). Backing this version of the logo with a bold color or pattern can help it stand out. Also keep in mind that although dimensions are given in a square orientation, most platforms use circular avatars. LinkedIn profile screenshot A professional headshot is the way to go for LinkedIn. Via Anjali Sud. Airbnb’s Twitter avatar The logomark with a bright color background can be a great profile picture option.