The channels and ways to interact with customers

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With small tricks you can get an integrated and complete user experience without diminishing the ethical and sustainable aspect. Business commitment on environmental issues is a fundamental element that customers, "green" and not, hold dear and demonstrate this with their purchasing power. However, you must not forget that market trends are constantly changing and although these activities are effective now, it is not certain that they will be in the future. Your eCommerce must channel every effort into finding the best ways to enhance your brand and adjust your strategies as needed. This will help you promote your brand not just in 2022, but for every year to come.JULY 1, 2022 The role of technology in the customer experience (or customer experience).

Daniel Casarin Published by Daniel Casarin Technology-customer-experience-HEADER In the past, customer relationship management was based on the only data available, which were name, surname, email address and telephone number. Today, thanks to the evolution of technology, this is no longer the case.  and get to know them better have increased exponentially , especially in the last two years. The digital explosion has led many more people, including older ones, to approach new technologies. Sales on eCommerce sites have undergone an increase never seen before, just as downloads and the frequency of use of apps to order food or home shopping have increased.




In addition, voice assistants can answer our questions ("Alexa, what will the weather be like tomorrow?"), they can let us listen to the song we like, they can recommend a movie and much more. In this article we will address some key points about the role of technology in the customer experience: What you expect from customer experience teams The main trends regarding the use of technology to improve the customer experience All customer interactions with the brand that occur through the different touchpoints are digital traces, data that brands can use in their marketing strategies both to increase sales and to improve the customer experience and increase the retention rate.