Think of Brand Identity as All Those Elements

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What do you think? I hope these guidelines can be useful to you and if you want to learn more or want advice on your brand, contact me and I will be happy to help you. WHY BRAND IDENTITY IS IMPORTANT FOR YOUR BUSINESS Mariateresa Fragale August 26, 2022 Home > Branding > Why Brand Identity is important for your business Brand identity or brand identity is a fundamental asset for a company that moves in a competitive and globalized market like today's. The brand is the set of reasons why the customer chooses a particular company rather than another and represents an investment for its sustainability in the medium and long term.

With the same quality and effectiveness of products or services, the value of the brand is decisive in justifying the success or failure of a business WHAT IS BRAND IDENTITY The brand identity is the set of visual, verbal and psychological elements which, by pursuing precise strategic objectives, combine to make the brand recognizable and memorable by jewelry retouch service its audience. How to create a color palette for your website mariateresa fragale april 12, 2022 home > graphic design > how to create a color palette for your website the choice of color is never a purely aesthetic fact.

That can help describe a character in a story: his physical description, his personality traits, some particular characteristics, the values ​​he believes in, his habits, etc. When you work on the brand identity of your business, it is a bit like working on the study of a character: the protagonist of your business. You must not only give him a face and assign him all the external physical characteristics, but also assign him a character and a personality, imagine what his dream, his values ​​and his style might be. For a brand identity to be clear and effective, its communication with the public must be consistent. This means that every document, whether verbal, visual or even auditory, must be coordinated and use those visual, verbal, auditory and psychological codes decided in a strategic phase.