Email Marketing: Trends, Goals, and Strategies for Modern Mailings

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Email marketing has been buried almost more often than SEO. However, this channel for promoting business has not only not lost its relevance, but also continues to develop, including technologically. It is worth looking at least at the newsletters of large banks, insurance companies, complex B2B products and projects in the field of online education. For such companies, newsletters are one of the main channels for attracting and retaining customers, warming up and repeat sales.

In this article, we will talk about the nuances, tools and trends of 2024 in email marketing.

Why does a business need email marketing?
Increase brand awareness
With the help of email marketing, you can strengthen the brand image among the audience, achieve Germany Email Database recognition of corporate identity elements: logo, color schemes, fonts and the visual image of the company as a whole. This works in combination with other marketing channels.

It is important that the newsletter is interesting and useful to the audience. Otherwise, it may even harm the reputation.

Attract traffic
Using a loyal base, you can pump up other channels: lead users to a website, an application, social networks and messengers, offer promotional codes for purchases in marketplaces or offline coupons.



Thus, email marketing allows businesses to warm up potential clients on priority sites for them and increase the number of touches. And in the case of applications and messengers, it dramatically reduces competition for attention with other companies.

Food delivery service FoodBand invites newsletter recipients to subscribe to a Telegram channel
Food delivery service FoodBand invites newsletter recipients to subscribe to a Telegram channel
Directly increase sales
Newsletters sell almost everything — from real estate to children's toys. Email marketing works especially well for selling online education services, information products, online services, and in some other areas.

Email newsletters are the main repeat sales channel for most online stores and marketplaces. They send automatically generated selections, triggered newsletters with the contents of the cart or what was added to favorites.