6 Ways to Keep Your Small Marketing Agency Running During COVID-19

yesiinalil1234

The COVID-19 pandemic has undoubtedly had an impact on digital marketing agencies large and small. But the reality of the business model is that the impact is felt very differently by small and large institutions. Larger institutions often have to worry about multiple employees and expensive office rents, which can mean limited flexibility in pricing. With more overhead comes more financial risk. This is why many large institutions are cutting internal costs to stay afloat while dealing with the fact that they are now losing clients. With so many businesses closing, institutions large and small are struggling to stay afloat (COVID-19 Business Trends) For smaller agencies and individual contractors, losing customers is even more detrimental to the business.

However, with limited overheads, smaller agencies Customer Phone Numbers Data often have more flexibility to change strategies or shift focus to move forward in this economic center. In this post, I'll cover six strategies that can help you and your small paid media agency stay afloat: Understand the impact on each customer be as flexible as possible Provide as much value as possible Consider different types of customers Prioritize strategic planning Set up client accounts for recovery 1. Understand the impact on each customer No matter how many clients you have, you will need to assess the impact of COVID-19 on each client individually.

If you specialize in a specific industry, it's likely that all of your customers have been similarly impacted. However, if they span multiple industries, you will need to understand the unique impact each business is experiencing. View larger image Auditing the performance of your client portfolio is important when assessing what needs to be done, from damage control to strategic shifts. You need to determine which customers are at the highest risk of churn and what needs to be done (or can be done) to keep their business. It will also benefit your business by letting you identify which customers are least affected.