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All you have to do is launch your campaign on the three Discovery channels, and closely monitor the performance of your ads! Google Discovery Ads campaigns offer many benefits to advertisers, but also present some constraints to take into account. It is also an advertising format that gradually increases in power, and which requires patience to obtain results. So, don’t hesitate to multiply the tests and optimize your campaigns in real time to get the most out of them!

Marketing KPI What is a key performance indicator and how to choose KPIs for your marketing strategy? Published on December ,- Updated on March ,ByAndréa Bensaïd Consultant in natural and social referencing in Paris. I support companies of all sizes BTB Directory in their web visibility strategy. marketing kpi One of the main benefits of digital marketing is the ability of marketers to measure the effectiveness of an overall campaign or strategy, see what is working and what is not, and then adjust efforts to achieve the set goals.

However, these measures are only possible on condition of having defined, upstream, a certain number of key performance indicators to monitor these are the famous “marketing KPIs” which you have undoubtedly heard of more than once . KPIs that are characterized by their great variety and flexibility each company carefully chooses its own indicators according to its strategy and objectives, and can configure them according to its business needs. In this article, you will find out what exactly a KPI is and how to choose the right indicators for you.