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Reddit, Quora, and Other Forums: While they aren’t directly interacting with your site, forums like Reddit and Quora are great sources for identifying industry-wide trends and issues from users themselves. People Also Ask PAA Results: PAA results display questions that are closely related to a users intent for specific keywords. Use PAA results that are served for relevant keywords to fill in any remaining gaps on your FAQ pages. Provide Complete, Once you have a complete list of questions to include on your FAQ pages, it’s time to provide the best answer to each one. Again, you can pull from existing resources ex: sales team, internal SMEs,
whitepapers to ensure the answers are accurate. Many of the answers can be found in existing content on your site, just be sure to rephrase them to avoid duplicate content penalties. Though you want answers to be thorough, it’s equally important to keep Frist Database them short and to the point. Users come to FAQ pages for answers, you don’t want to make them work for it. Include enough information to completely answer the question, but try not to exceed - sentences for each. Utilize internal linking to drive users to relevant content within your site where they can find more information on the specific topic.
Format Your FAQ Pages for User Experience UX Along with prevalent questions and the best answers, you want to structure your FAQ pages for a high-quality UX. Make it easy for users to find what they’re looking for and they’ll be more likely to remain on your site. A common pitfall is to drop all of the questions onto a single FAQ page, forcing users to scroll endlessly to find an answer. Not only is that a poor UX likely to result in a high bounce rate, it doesn’t take advantage of SEO opportunities. Consider breaking your list of questions into multiple FAQ pages, separated by categories and topics. This allows the main page to serve as a content hub for your FAQ experience and creates an organized structure for users to easily navigate.
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发表于 2024-3-13 16:56:06