The places to write as well. You dont need the absolute top name in the market but you want someone who can credibly write unique and valuable content for you you want what Rand calls x Content. Step Identify the target topic Once you have your writing team identified work out with them what types of content they can help you create that meets these three goals Fits your competitive strategy per Step . Might be of interest to your target sites.
Matches up with what your SME can write. The topics you pitch need to be different for each site. Lets Europe Cell Phone Number List say weve decided on BHG.com as one of our sites of interest. As a first step you can try searching the query sitebhg.com landscaping quotes not required This does not yet solve the problem for us as it shows over results. The good news is that this site covers the topic a lot however youre looking to see what gaps there may be in their coverage and then see if you can pick something that will be supplemental to what they already have published. Since posts is a lot to look at lets see if we can simplify it a bit more. Heres a followup search This idea assumes youre able to create content around the topic of landscaping for colonial homes.
Assuming you are you can go through this and start trying to figure out what type of content you can create that the site hasnt seen before.ss. Your goal is to come up with a topic that comes across to the editor you pitch as offering unique to value to their site. This is what the first four steps have been about. Dont go past this step until you have the first four steps nailed. Step Research the people you will pitch Were getting close to pitch time but we have one more research step left. First figure.