Webmarketing: How to make a successful email campaign?

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What are the steps for a successful email campaign? Among all web marketing channels, emailing holds a special place in business strategies. It has multiple advantages for businesses: attractive costs, controlled targeting, quick and simple ROI analysis, interaction, etc. What is ROI ? ROI is an English acronym used for “Return On Investment”. It is used to measure the effectiveness of web marketing actions. Sending an email may seem simple, but in reality it requires a thorough approach to increase conversions. In 2019, consumers are receiving more and more emails and it is becoming difficult for businesses to attract their attention. To successfully run an email campaign, it is necessary to follow a few steps.

An email campaign is the sending of an email to a company's customers or prospects. A successful campaign encourages recipients to interact with the business and can increase sales. This is a very popular technique since in France, 22.7 million people Chinese American Phone Number List check their mailbox daily . The email campaign is therefore the ideal tool to establish relationships with customers and help you generate sales. Source: Mediametrie.com (leader in media studies and audience measurement) What are the steps for a successful email campaign? Discover our advice for preparing your email campaign and obtaining good results. 1. Target your recipients One of the priorities for a successful email campaign is to create a quality contact list.



To do this, you must identify recipients potentially interested in what you have to offer them. Your campaign's mailing list must be "clean", that is, the targeted email addresses must not be incorrect or obsolete. It is recommended to clean your database before sending an email campaign, to avoid a high bounce rate. What is bounce rate? The bounce rate, or bounce rate , is the percentage of emails not received among the list of recipients of the email campaign. Once the recipient list is cleaned, it is advisable to segment it. Not all recipients are necessarily interested in the same offer. You can segment your database by age groups, purchasing habits or even by geolocation. If the email is intended for B2B, it is possible to segment it by sector of activity.