How to launch an automotive product with Inbound Marketing

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Inbound Marketing is a methodology recognized for growing your business, but did you know that you can use it to launch your automotive products? Once you know how it works, you can apply it tactically to obtain increasingly better results in your automotive sales. Let's see, step by step, how you can rely on Inbound Marketing to launch your automotive product . Your goal is to not go unnoticed in the market. To better understand how to do this, we will use the example of Wheel Woolies, a product from Braun Automotive. Non-existent presence on the internet The main thing before launching your product on the market is to devise a digital marketing strategy and know exactly how to execute it. It is difficult for a new product to become known if people cannot see it when they visit your website or social networks. This is what happened with Wheel Woolies.

This product has been in production since 2006. However, it was considered  Special Data a spin-off from Braun Automotive, so there was never an official launch or marketing effort. Sales were few and Wheel Woolies went unnoticed by the public. What changed? The feedback from the few people who did buy this product was positive. Hinting that, perhaps, there was a substantial market to take advantage of. But since it had no presence on the Internet, it was impossible to obtain real figures to evaluate. inbound sales download workbook now Attracts distributors and consumers We already know that digital presence is essential for the launch of your product or service. The next thing you should do is study how to make the most of your sale. You can consider offering it to distributors and driving end-user demand. That's what Wheel Woolies did. They decided to start promoting the product and create their own website to make an official launch even though it was no longer new. The objective? Obtain maximum online visibility and increase demand from both distributors and consumers. Although you can apply the same strategy for your own line of automotive products, remember that creating just a website is not enough. Yes, it is a fundamental step to offer more information to your distributors. But you must accompany it with something else: an Inbound Marketing strategy to generate more sales opportunities. Wheel Woolies' strategy was to create a blog aimed at end users. The idea was to increase interest and educate them about the products and how they work.



These users, now better informed, were expected to go to the distributors to make the purchase. Here are some key aspects to consider: Create a website with Premium content to download. Leverage this action in Content Marketing. Develop an exclusive educational blog for end users, with quality content. Don't forget to use keywords to increase traffic! Take advantage of your presence on social networks, so that your users can chat and exchange information about your product. This will help you demonstrate demand to your distributors. Invest time in interacting with end consumers on your social networks to learn about their perception of the product, possible improvements or new launches. What did Wheel Woolies do? He began by researching the language, solutions and brands existing in the automotive market. Then he created a responsive website that would educate distributors about the product, to gauge their interest in purchasing it. They created individual pages for each of the products in the line. They also offered premium content in exchange for completing forms (placing their respective CTAs and landing pages on the website). They applied email marketing and incorporated a “Become a distributor” section for contacts.