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Dynamically developing social media and every brand should consider starting activities in this channel. Not only fashion and lifestyle brands are promoted here, but also those from the technology and IT sectors. TikTok's audience is very open to discovering new brands and making purchases. Recently I wrote about what advertisements we can place on TikTok , and today I will show you how to use the panel step by step and launch promotional activities.
See what you need to remember to make your first TikTok campaign successful! We start with a goal All those who know the Facebook Ads tool should have no problem getting used to the TikTok Ads panel. They are extremely similar to each C Level Contact List other. First, we need to choose an advertising goal consistent with the stage of our sales funnel. We can choose from: building awareness, interest, conversion. Advertising goals in the TikTok.

Ads Campaign panel on TikTok Advertising goals in the TikTok Ads panel Goal – reaching the widest audience To reach the widest possible group of people within our target, we should choose the Reach goal . The primary KPI in this type of campaign is the number of ad views and the number of people reached with the message. This type of ad does not have a Call to Action button. Purpose – to go to the website.
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