TikTok is testing a new section that recommends local content based on your l...

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TikTok is testing a new “nearby” content feature that could become a great ally for brands. This would be integrated into the social network as a new feed, adding to the two existing ones: “For you” and “Following”.




The content that appears in this feed will vary depending on our own location. That is, TikTok will show us the publications of users made near where we are . In this way, users will be able to access a new way to discover content and news related to their interests and that are close to them.


nearby content feed
A great promotional opportunity for brands
TikTok has become the social network par Email Data excellence for inspiration and discovery. In fact, young people are choosing TikTok and Instagram for queries ahead of Google and Google Maps . In addition, they have become the favorite social networks for 40% of young people when looking for places to eat.


Considering this, this new functionality would mean an even greater boost for the social network itself, but also for the brands present on it. For example, in the same way that if a user frequently has the “For you” feed recommend content about fashion and clothing stores, the “nearby” content feed will do the same but with business publications of this type that are located near the user.


The YouTube: Game On event comes at a delicate time for Twitch , the gaming platform par excellence, which many creators have threatened to leave completely and go with the competition. These threats are motivated by the toxicity on the part of fans in comments and broadcasts that creators suffer, such as the case of Jaryd “summit1g” Lazar.


For his part, the Spanish gamer, Ibai Llanos, has threatened to leave Twitch due to the changes that the streaming platform has undergone , which has cut payments to creators in half to keep half of the money. In addition to this, the Spaniard has complained that the platform does not respect and provide the same importance to Spanish-speaking creators that it gives to Anglo-Saxon ones.





As if that were not enough, many users have complained about the large number of ads  that Twitch has inserted into broadcasts, making the video game experience interrupted and tedious.
Although, what we still don't know is if these posts will be automatically added to this feed, recognizing where the device is located, or if it will be necessary to include location tags in them .


Likewise, for the moment we will be forced to wait. Since this feature is in the testing phase and is only activated for a selected group of users in Southeast Asia.