Those who have the marketing ability

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An increase in company productivity Reliable reporting and accurate sales statistics An increase in ROI related to marketing It is therefore clear how indispensable CRM is in the company, but even more so how necessary a CRM data management strategy is. "With the correct use of the software, it is possible to manage, control, analyse, organize every process in which the customer is the protagonist. In this way it is possible to put the individual user first both in the sales phase and in the post-sales phase ." Navy-round-BN- Marina Di Vincenzo Head of CRM & CEM solutions, inbound sales & marketing specialist Return to index Which departments benefit most from CRM data management.

CRM data management is managed using data analysis software, but which are the company departments that benefit most from this operation? There are three sectors: marketing, sales and after-sales. The Marketing Industry : CRM makes all marketing functions seo expater bangladesh ltd automated and efficient. For example, you can send emails to all customers at certain particular moments within the customer journey, send pre-set SMS, publish content on social media and so on. In essence, the aim is to transform leads i.e. contacts into potential buyers by interacting with the right content at the right time. The sales sector.



In this case the CRM is essential for organizing all phases of the sales cycle, ranging from the first contact with the potential customer to the final purchase. Thanks to the software it will be possible to analyze the customer's data, evaluate whether he has already made purchases and study the history of the relationship and communications with the company. The post-sales sector : finally, it is possible to use CRM as post-sales support to maintain contact and a positive relationship with the customer. By doing this you will build a relationship of trust with users, who will be more likely to repeat the purchase in the future.