To make the difference in reach clear, a company

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The various channels, so that the target group can build as much bond as possible with the company and employees. Employee Advocacy Earned media accounts,  posts shared by employees on their own social media channels, generate about 561% more reach than posts posted on company pages. page of 50,000 followers has been taken for comparison. In the worst case scenario, this account reaches 1,000 connections with a post. Personal profiles, or brand ambassadors.

Have an average of about 700 connections in the Netherlands. So if 4-5 brand ambassadors, including some from C-level, post the message themselves, the same reach has already been generated. There is also more interaction on these personal profiles, so that connections photo editor of connections will also encounter the message earlier in their timeline. Personal vs corporate content Marketers are often inclined to adapt the tone of voice on the company account to the target group. Business, formal and active.



Actually the tone of voice is a reflection of your brand or organization, so it is best to stay close to yourself. Share attractive content about employees, vacancies, snippets, but also client cases for a well-filled company account. A company account on which nothing has been posted for months does not work very well for the image of the company. Within a company there is in principle 1 corporate account, while many more personal profiles are available within the company.