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The speed at which a website loads in your browser is a factor that cannot be ignored!
Allow Google to perform more thorough scans by optimizing the time Google gives us (crawl budget)
Improve user experience and conversion rates
This is a (minor) ranking factor, as already written in the previous article
To better understand the importance of speed on the web, just take a look at the SEO guide in Data Studio Just consult the chart captured from the report produced by the client.
As you can see, conversion rates immediately increase as server response time improves.
Google and speed reports
For several months, Google has provided a number of reports for speed analysis. Here’s what we think is most important and why we think they’re essential.
Google crawl statistics
This old report has not been moved to the new Search Console, but is still available in the old tool.
It allows you to view Googlebot activity over the past 90 days in three different representations:
By number of pages scanned (asset)
kilobytes per download
Download time by page
Analyze Google activity on your site: Crawl Statistics
This report represents the only solution for analyzing Google's activity on websites, with up to a complex analysis of web server logs.
Google Chrome User Experience Report
Chrome UX Reports are a series of free databases that Google provides in its "BigQuery" cloud that contain aggregated and anonymized data on Chrome users' various visit times to websites.
The available metrics mainly relate to the time when the page was created in the Navigator browser, but since June 2019, a TTFB value has also been added, i.e. the time between requesting the page and sending the first byte of part of it. Server (for the nerds out there, I wrote a whole article about it).
What is it used for?
It allows us to analyze the historical time of our website based on real data
It allows us to compare the times of our website with those of our competitors
Here's what we created in Data Studio for a client, while also creating our own "Speed Index" based on data provided to us by Chrome UX:
Chrome User Experience Report, Data Studio, and Competition
Google Search Console Speed (Experimental)
A brand new report released by Google a few days ago allows you to monitor the status of all your pages, dividing them into:
Devices: Mobile and desktop
Speed: slow/medium/fast
GSC Speed Report: Mobile vs. Desktop
By drilling into the report, for each speed band, you can see why the page was inserted into that grouping and the details of the individual pages:
GSC Speed Report: Device Details
Google Analytics Page Time
Google Analytics also allows us to analyze our website response times based on actual user experience. This data is collected by the Google Analytics script based on a sample of 1% of the total number of navigators, unless set differently manually.
The report offers the possibility to analyze various metrics: from server connection time to total load time. In the graph we can see the weekly trends for server response time (the time it takes the server to respond to a user request, including the time it takes the network to get from the user's location to the server) along with each individual report page:
Google Analytics Site Speed Page Timings
Need speed?
I quoted the title of a very famous and historic video game. Do we need speed? Yes, more and more. Therefore, the creation of the website is not an accident, but a complex project involving: marketing, communication, SEO, programming, system engineers.
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Studio Cappello Search Marketing Agency
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发表于 2023-9-16 13:04:37