Top Events to see the most common events

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None of these actions generate a thank you page, so they cannot be tracked using standard goal setting methods. However, these events are important, so another method is needed to track them. This method is called event tracking and requires additional setup or coding to Lyrics Spondon implement. Note While events are available in Universal Analytics, setting them up can be difficult for non-technical marketers or marketers with limited knowledge of tools like Google Tag Manager. This means that Universal Analytics does not automatically report a lot of important page interaction data. GA4 aims to solve this problem.

Activity Reports Event reports document how users interact with various elements of your website. This report will automatically track any Google Analytics events you set up in your website code or through Google Tag Manager. A benefit of event tracking is that it can Lyrics Spondon provide valuable insights into how users interact with your website and content. For example, it shows if they are clicking on emails or external links, downloading brochures, guides or PDFs, viewing or partially viewing videos, etc. These insights can inform your website copy and layout, CTAs, and broader content strategy.



Overview Subreport You can use the Overview Subreport to view overview information about website events. This report displays information about any event types and values ​​you have coded into your website in one view. If you don't have coded events on your site, no data will appear here. Top Events Subreport Once you've tracked everything through your site's code or with Google Tag Manager, you can view  on your site. As your business prepares Lyrics Spondon for GA4, you need to make sure you have a good grasp of all of these essential UA reports at the same time. You can read more about the differences between UA and GA4 in our GA4 Team Talk. The past few years have been challenging for marketers across industries and for many, as their priorities, roles and skill requirements have changed.