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For customers living in new york, Glossier will even occasionally hold up "mysterious pizza, roses and product trial meetings", inviting them to the attic above Glosser's office to meet and chat with Emily. In addition to making customers feel that they care, Glossier wants customers to treat them as confidants and actively share their ideas. The third method of sticking to customers leading customers to "treasure hunt", every new product creates surprises In addition to using social networking sites to connect with customers, social networking sites are Glosser's most important marketing channel.

Before Glossier had an official website and any products, emily set up an account for Glossier , and also posted photos of the product development process on it. When Glosser's official website went live, its account already had 15,000 followers. And most of these initial trackers ZeroShave Pro became Glosser's first customers. In the early days of Glossier, when there was no marketing team, they continued to rely on for promotional work. Today, Glossier has 820,000 followers on, which remains one of their most important promotional outlets. Loyal Glossier fans will even tag anything pink they see on (pink is Glosser's favorite color) with whether it's flowers in the wild, surfboards on the beach, murals in India, or British Bartending at the bar.



Visualization is the king of sales! American cosmetics start-up Glossier uses 3 tricks to increase customer stickiness, and annual revenue grows by 600% In addition, when launching different products, Glossier will also adopt a new marketing method, so that each product will Beauty AME bring new ideas to customers. When Glossier launched their pressed powder "Wonder," Glossier turned it into a scavenger hunt. Glossier first invited well-known artists and makeup artists to start using Wonder, and asked them to share their experience on the Internet. However, Glosser's official channel has not officially announced the relevant information of Wonder. Therefore, many people are full of expectations for Wonder, asking everywhere where they can buy this product.