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Galle asks, "In PPC, is there a correlation between the actual value of a product/service and CPA? If so, how can this insight be used when planning campaign budgets. Cheers!" In a nutshell, what is Good CPA? let's see. Correlation between Customer Value + CPA All paid media campaigns play a role in auctions. Depending on how competitive the idea (search term or target audience) is, you may be forced to pay a premium or get a discount. Different products and services have different auction prices. For example, the legal industry has some of the most expensive cost-per-clicks (CPCs), which are related to service costs.
The average personal injury case is worth about $5,000 to $6,000 to a company, so paying $200 to $400 per click still achieves a positive ROI. If the conversion rate is good (35%-40%), it is reasonable to expect a CPA of $600 to $700 on a $20,000 spend. In this case, ROAS (return on ad spend) would be 8.34x. This will be an all-star account. Most conversion rates will be closer to 10%-25% (i.e. a sale/transaction occurs). Setting expectations for a realistic Danish phone number list for CPA and ROAS directly affects the success of the campaign.
If you don't have the budget to get enough clicks in a day, your campaign will fail to deliver results or exit the learning period. Make sure you incorporate customer lifetime value into your CPA and ROA goals. If you sell a $15 product and ask for a monthly subscription, make sure you're considering the average lifespan of your customers. An annual customer is worth $180 and allows for a higher CPA. Top Freelancers for Every Business Fiverr Business gives your team the flexibility to expand in-house capabilities and execute every project by connecting with vetted freelancers to meet every skill set you need. Get Started Now What Makes a Good CPA? A good CPA (cost per acquisition) will attract customers at a profitable price while remaining competitive enough to keep the brand in high-value auctions.
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发表于 2022-7-7 11:24:35