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Cross-sell offers (sale of related products) and upsell offers (incremental sales, such as premium subscriptions for services already purchased). In email marketing pieces and other promotional media, email address complimentary items to customers based on the purchase and similar items with the highest average ticket . Take stock of items that are often sold together or the natural progression of conversions in your portfolio. Automate the process so that when a customer shows interest in item X, they receive a discount on Y; or that special upgrade conditions be offered to customers who already use the Z service. Speaking of which... 5. Differentiate prices according to the client In the B2B market , consumers like to negotiate prices with their suppliers. In addition, they love receiving discounts and exclusive payment email address as a sign that the company knows them and values ​​the alliance they have with it . Invest in this strategy to nurture the relationship between companies, promoting customer retention . 6. Offer differentiated payment options Make sure you offer as many payment options as possible.

If you limit the options, you will have more abandoned carts and fewer returning customers . After all, if you want to personalize the experience, it doesn't make much sense to leave the payment method out of your strategy, one of the most important stages for you and for your customers. To do this, integrate your B2B e-commerce platform with existing financial and back-office systems , such as the ERP, for example. Did you like to learn more about personalization for B2B customers? Our radar is always on to give you up-to-date email address on CRM , sales, marketing and customer support . Plus, in our Resource Center , you'll email address surveys, reports, and guides that can help your business grow throughout the year. To have our services, learn about our products and contact one of our representatives. It will be a pleasure to help you catapult your results and overcome the challenges of this new year. Success with your sales and see you soon!



If you are present on social networks , you must have already heard about the controversial shadowban . Just hearing that name makes many social media managers and digital marketers lose sleep. After all, they spend a lot of their time and effort thinking about the most visual network on the internet. Despite this, we already anticipate that there is nothing to fear: it is possible to avoid the shadowban and continue normally with the planning of social networks ; yes: with a little caution and attention to the platform's policies, of course. What is Shadowban and why does it happen? Shadowban is a “discreet” impediment that Instagram imposes on users who try to improve their numbers using improper techniques . Literally translated, the term means "phantom banishment," a penalty implicitly operated by the platform's email address intelligence . Among the main causes of the shadowban , we can mention the purchase of followers, the use of bots (robots that feed fake accounts) and irrelevant hashtags , as well as some automation mechanisms to increase the fan base.