Its Vision What Your Brand is Moving Towards

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Need a graphic designer? Publish your ad on Graphiste and receive around fifteen quotes. Post an ad Are you a graphic designer? Create an account for free Peter Birss 3D Modeler Julien Rambaldini Video Designer Loolye Labat Designer Packaging Kevin Benabdelhak Web Designer Juliette Bultel Graphic Designer 2D Animator Jonathan Zouari UX Designer Hoan-Vi Hua Illustrator Alexane Kerrec Icon designer Also, to be sure that your brand is correctly represented, you must take care to design your graphic charter well, which is not always very simple. This is why we have decided to offer you a short guide in 5 steps to help you succeed in the graphic charter of your brand. 1. The essential definition of your brand graphic charter freelance graphic designer realization Realization by VItalie Savin on Graphiste Before embarking on the creation of the graphic charter of your brand, it is essential that you have clearly defined your brand around 5 main axes: The mission, in other words, why your brand exists.

The target who are the targeted customers. A personality defined by 4 or 5 objectives describing it Values Its elements will certainly have to be transposed into design in the following stages. Read also: 3 tips for choosing your brand name 2. A giant brand perception brainstorm Now that the main lines of the brand are clearly laid out, it is appropriate to bring your teams together and invite them to background remove service express their views on how they perceive the brand. For example, provide them with as many images as possible and let them choose the ones they think best or least represent your brand. graphic charter declension brainstorming colors freelance graphic designer Realization by Jean-charles on Graphiste Don't hesitate to bring in employees of the company who do not work at the heart of the company's marketing department, their opinions — given without “professional distortion” — probably being closer to those of your target.



This step should be inspiring and help you get a better idea of ​​what you are going to ask the graphic designer in charge of designing your brand's visual identity. Read also: 5 free tools to create your moodboard Find the ideal graphic designer for all your graphic projects motion design Find a motion designer Logo Find a graphic designer web design Find a web designer Post an ad Are you a graphic designer? Create an account for free 3. The design of the key elements of the graphic charter The graphic charter of your brand is generally based on 6 elements which may or may not already exist depending on the project: The brand story A short summary based on the 5 main axes of definition of it ( namely mission, vision, target, personality and values ) should help to understand it easily and to use its elements while respecting its "spirit.