In fact it should be the opposite since the finished product will be of higher quality. 3 cost price one of the methods most frequently used to calculate the hourly rate is the companys cost price to which is added a profit margin. However the cost price can vary greatly from one agency to another. Today it is possible to have virtual offices and coworking spaces which has an impact on this cost. also differ between companies. All these elements greatly vary the fixed costs and therefore the cost price . A company that is more agile and creative in terms of its business model cannot be compared to a traditional company.
Comparing hourly rates is like comparing apples to oranges 4 what jewelry retouch service time to charge in addition to production some agencies will charge for management time meetings proofreading and research while others will include these services in production costs. The total amount of your invoice as well as the number of hours granted solely to the design will be influenced. 5 creativity finally can we really quantify creativity how long does it take to come up with a logo idea and an original concept for an advertisement it is often said that inspiration can come at any time.
Should we therefore charge for the time of a graphic designer who thinks about his projects when he is at home a great idea can occur after only 1 hour while in other cases it can take 10 hours. Compare apples to oranges in conclusion the hourly rate is not the best way to assess the quality of the service rendered let alone the total cost of your project. Comparing hourly rates is like comparing apples to oranges. It is better and more advantageous to compare fixed prices lump sums. In this case what is the use of the hourly rate the latter allows the company to position itself in the market and the perceived value of the service is often assessed from this price.