Deconfinement: what digital strategies to put in place?

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A period that has impacted the whole of France and that we could define as very particular, is about to end (at least we hope so…). Since Tuesday March 17, hundreds of thousands of businesses, businesses and individuals have had to comply with the requirements of total confinement and adapt their daily lives to this period! Old habits had to disappear and then gave way to new automatisms driven by a lack of freedom of movement.

Finally, we are witnessing a behavioral change accentuated and accelerated by digital! Figures that say a lot about new consumer habits Teleworking has therefore become central, it is more than 88% of the Hong Kong Phone Number employees of 800 large international groups who are currently teleworking, according to a survey carried out by Ipsos . Not to mention all the SMEs and other French companies, forced to work remotely, to ensure the survival of their.



Business! All interactions, which were previously “with the outside world”, are channeled and brought together within the digital . Clothing shopping, food shopping and all kinds of online purchases exploded, i.e. +50% between February 24 and March 22, according to an Ipsos study. So many significant examples of human adaptations to this time of crisis have appeared, such as the rise in Drive services (+29%), streaming.