How do you create purchase paths on your site to support your

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At this stage, it is essential to create an interaction with your customer. Concretely, in the Act phase, your customer can, for example, register as a loyal customer of the online store, download the buyer's guide or read the company's blog posts. It is important that you make the user experience as smooth as possible in the Act phase so that your customers move forward on the purchase path. Creating a clear and complete purchase path is an important part of the success of this phase. In this blog, we discuss how to create and optimize your website's purchase paths from the perspective of the Act stage.

We will go through, among other things, why it is important to consider buyer personas when planning a purchase path, how artificial intelligence has changed purchase paths, and how you can create the content of your website in such a way that it supports your B2B Email List customers' purchase decision-making. Why should you create unified shopping paths for your website? Purchase paths refer to the touch points along which your customer travels on your website towards a purchase and a committed customer. The purchase path can concretely consist of, for example, different contents, such as blogs, instructions and videos, which lead your customer from website visitor to purchase. Purchase paths are therefore like guide maps that guide information seekers into satisfied customers.



You yourself would hardly want to spend hours hiking on a forest road when guide cloaks and maps have been invented. When you understand the different stages of the purchase path, you can plan more effective marketing measures and communicate to customers in a timely and targeted manner. With the help of functional purchase paths, you turn website visitors into leads who will also buy your products again. It's important to note that a generic purchase path rarely works for everyone, as many people with different levels of awareness will arrive at your site, and you should all provide them with relevant content along the purchase path.