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And the cost is too low; sales channels and consumption scenarios are not developed enough and relatively simple; at the same time, consumer awareness and preferences are still developing. Price, as the most direct and concise product information and the information that most people care about most, can quickly reach consumers and influence their minds. Brand is also an important product information, but it is much more indirect and complex, so only the best among them big brands can influence the minds of consumers. As for style, culture, differentiation, design sense... these factors are certainly important, and some people do care about them, but they are often mixed in the noise, making it difficult for consumers to
clearly identify and accept them. We might as well recall the two most popular livestreaming ecommerce companies in China: In the Li Jiaqi live broadcast room of Taobao Live, you can see all the top products of international firstline beauty brands. They already have strong brand appeal. A Germany Telegram Number Data good discount is enough to arouse your desire to buy; In the live broadcast rooms of Douyin or Kuaishou, you often see products from unknown brands or even no brands. The main focus is absolutely low prices.

The anchors yell at the top of their lungs, If you can't buy it for ten yuan, you will be deceived.... No matter what kind of live broadcast room, the anchor's time to explain each product is usually very short, and the product is rarely explained in specific usage scenarios. Is this really content ecommerce? The content is certainly present, but its content is difficult to say. Some people believe that there is a clear concept of consumption upgrading or consumption downgrading in the domestic
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