How are your product pages doing

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In a study , the Nielsen Norman Group examined the reasons why people fail to purchase a product. 20% of users abandoned the purchasing process because of incomplete or unclear product descriptions! But it's not just the product texts that are crucial when it comes to achieving more conversions. The aim is to offer your site visitors an all-round successful user experience. “In order to meet the high level of customer expectations, online shops must differentiate themselves from the competition with unique shop experiences and clear USPs , ” says the study.

Customers' Choice – Best Online Shops 2018” by ECC Cologne and dotSource. Which aspects could be optimized? Look at them with a critical eye and ask yourself the following questions: Are the product texts unique? Do your product pages offer Special Data the user sufficient information about the item, but also about shipping costs and delivery times? What similar products are there in your shop that could be relevant to the user - and are these presented to them on the product page? Are your product pages (or your online shop as a whole) mobile optimized? 5 mistakes to avoid on your product pages Certain errors can be discovered on many product pages - but you should definitely avoid them in order to be well received by both search engines and users.



Error 1: Adopt manufacturer texts This is a mistake that many online shops make. Especially if you have a large product range, it is easier to use the manufacturer's ready-made product descriptions. On the one hand, this will get you into trouble with Google – keyword: duplicate content ! Google sees duplicate content as a possible attempt to “influence search engine rankings or attract more traffic” – i.e. an attempt at fraud. In the long term, product texts that exist on countless other sites can harm your shop from an SEO perspective; for example, indexing problems or fluctuations in rankings may occur.