How companies are using artificial intelligence in digital marketing

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Artificial intelligence, or AI, may sound like an oxymoron, but it is making our world smarter by automating tasks, developing computational solutions, and improving efficiency. Artificial intelligence, once the stuff of science fiction, is increasingly affecting life in very subtle ways. Artificial intelligence is everywhere! Let's take commuting to work as an example. If you drive to work, you probably spend some time in traffic. Artificial intelligence helps shorten your commute by feeding real-time data into mapping software to adjust for congestion, construction and accidents. If you use public transport, artificial intelligence helps to provide optimal services. And if you rely on a ridesharing app for the last leg of your trip, AI provides that service by predicting boarding times, ride times, and carpooling.

Your commute is just one everyday example. Artificial intelligence is also pervasive in your everyday world when you use SIRI, Google, email, Facebook, Alexa, Amazon, Instagram, Netflix, Pandora, and countless other technologies we've come to rely on. Yes, artificial Iraq WhatsApp Number Data intelligence is everywhere! The right AI tools for the right tasks AI is now pervasive in digital marketing as well, working in the background to make pay-per-click (PPC) advertising more effective, personalizing websites, creating content, predicting behavior, and more. Marketers are rapidly realizing the benefits of this technology, and according to Forbes, 84% of marketing organizations are currently implementing or expanding the use of artificial intelligence and machine learning.



There are two ways that companies can use artificial intelligence to improve their digital marketing. One is in the background when marketers use AI to predict product demand, develop customer profiles, do programmatic ad buying, and the like. The second way is in the customer experience, where marketers use AI to improve the customer experience, thereby strengthening the brand and increasing sales. In fact, 75% of organizations using artificial intelligence and machine learning claim to improve customer satisfaction by more than 10%. Four ways companies are using artificial intelligence in digital marketing to improve customer satisfaction. When it comes to improving the customer experience using artificial intelligence, four significant achievements stand out: chat bots, predictable and targeted content, content creation and image recognition technology.