Interview with the designer of the AC/DC and HBO logos: Gerard Huerta

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You would meet him in the street, you would not recognize him. The most passionate graphic designers might possibly know his name. And yet, almost everyone has worn, looked at, read one of his logos. Gerard Huerta , a native Californian, is indeed recognized as one of the greatest graphic designers of his generation, and if his name does not ring a bell, perhaps his logos will speak to you better. AC/DC , HBO , PC Magazine , Time , Adweek , Eternity by Calvin Klein, Spelling Entertainment , or even the SuperBowl, all have in common a logo designed by Gerard Huerta, who agreed to answer questions from ActuLogo: The AC/DC logo, surely G. Huerta's most famous work Interview of the great designer Gerard Huerta ActuLogo: What does the logo represent for you today? G. Huerta: A logo should simply be an instant,positive identifier of a brand or company.


This comes down to two things: great design and strong exposure of that design. Its uniqueness is especially important these days, as we are bombarded with so much visual imagery. AL: You have designed many world famous logos, such as those of AC/ DC, Hon of many logos towards this "glossy" effect? ​​​​What do you think of this "Web 2.0" logo trend? GH: I think it's a function of the ability to easily apply digital effects. In the past, objects were finalized with spray cans, airbrushes, etc., but it is so easy now to create multidimensional objects with software. But like all fashions, it will seem outdated at some point, just like the illegible typefaces of the 1990s , or the psychedelic typefaces of the 1970s. Other famous creations of the designer AL: In your opinion, how could logos evolve in the future? GH: I'm not sure. I think simplicity of form and readability will always be part of good logos, but who knows where that will lead? AL: Is there a recent logo change that struck you GH: There's this new Diet Coke identity, although I' ve only seen the packaging. I don't know if there is a full new logo as it appears on the bottles. I was flabbergasted by its simplicity, while wondering about the lack of history as Coca-Cola is a distinctive brand. They' ve been so successful in separating Dietjewelry retouch service Coke from the original Coca-Cola, not just in design, but also in name.s this new Diet Coke identity, although I've only seen the packaging.s this new Diet Coke identity, although I've only seen the packaging. I don't know if there is a full new logo as it appears on the bottles. I was flabbergasted by its simplicity, while wondering about the lack of history as Coca-Cola is a distinctive brand. They've been so successful in separating Diet Coke from the original Coca-Cola, not just in design, but also in name.s this new Diet Coke identity, although I've only seen the packaging .s this new Diet Coke identity, although I've only seen the packaging. I don't know if there is a full new logo as it appears on the bottles. I was flabbergasted by its simplicity, while wondering about the lack of history as Coca-Cola is a distinctive brand. They've been so successful in separating Diet Coke from the original Coca-Cola, not just in design, but also in name.s this new Diet Coke identity, although I've only seen the packaging .although I've only seen the packaging.although I've only seen the packaging.


I don't know if there is a full new logo as it appears on the bottles. I was flabbergasted by its simplicity, while wondering about the lack of history as Coca-Cola is a distinctive brand. They've been so successful in separating Diet Coke from the original Coca-Cola, not just in design, but also in name.s this new Diet Coke identity, although I've only seen the packaging. I don't know if there is a full new logo as it appears on the bottles. I was flabbergasted by its simplicity, while wondering about the lack of history as Coca-Cola is a distinctive brand. They've been so successful in separating Diet Coke from the original Coca-Cola, not just in design, but also in name.