How Pantone colors the world

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As we know, color is an eminently cultural concept. It only exists if there is light, an object on which it will land, and an eye that looks. But this gaze is rarely objective, and our cultural codes invite us to perceive colors through Different filters. Thus religion has long guided our chromatic choices. Today, cathedrals have been replaced by Apple stores, and multinationals their color choices to us twice a year. And if an apostle had to be found, it would be Saint-Pantone. Pantone , the great manitou of colors , offers twice a year (and for the modest sum of $750) ten seasonal colors with two flagship colors that will mark the current year. Now ready-made, the color is decided very high, and sets the tone for our current society. The color of the year: past and present influences Simple printing in 1950,the Pantone company is now THE reference in terms of colors, both in the graphic world and in fashion.

Today, the very secret Pantone committee meets twice a year to determine the color of the coming year, and its variations of ten undertones. Coming from all over the world, and under the watchful eye of color guru Leatrice Eiseman, (executive director of the group, declared not without reason ' major person of influence in the world of color' by the Wall Street Journal) a handful of people decide on the next color trends that will be adopted by the fashion industry . Trends which will then be background remove service compiled by season and genre in a collection sold for $750; the Annual Pantone View. When Kate and Nathalie influence the world of colors We imagine them around a table , bringing together their visual favorites of the year: these shades of green from the tea plantations in Sri Lanka , this red at the feet of Nathalie Portman, this purple from the Oscars carpet.

Regardless of the in-depth analyses made to legitimize the choice of the colors of the year, sometimes advocating the reassuring and necessary side of an emerald in times of crisis or a sunny yellow during a terrible winter, it always seems that the stars – true market leaders and therefore at the origin of mass consumption – have their say. Influences intersect, between stars, travels , Super Bowl and princesses, and it is to wonder if it is not, in the end, the clothes of the celebrities which are at the origin of the choice of the Pantone committee, more than the 'reverse. Kate Middleton and her "Radiant Orchid"worn dress for the first official portrait of Prince George were such a hit that this mauve became the official Pantone color for 2014.