why should it be important to employees?

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One that can become our market differentiator. So let's deal with responsibility for nature or responsibility for the health or good fun of customers. It is easier to concentrate on it, to show it and it is easier to turn it into actual market successes. CSR and harmful liability Values ​​– the beginning of a difficult road It's very easy to say "we're honest", isn't it? We can also try to attribute a whole host of other qualities to ourselves, regardless of whether we have them or not. Similarly for the company. Even if we prepare a set of values ​​that are to characterize our "company brand", we will not make them become true as if by touching a magic wand. Let's be honest - effective implementation and realization of a value system is not an easy task.

In a large company, it's not even a matter of months, but years! Implementing Phone Number Data a value system in a company is primarily an educational process. Let's not confuse it with communication to the market! First of all, we must convey to all employees (and convince them!) that there are values ​​that really matter to the company. That the company's mission and its values ​​are important to us. If we stay at the level of the simplest promotion, we will fail. Not only will none of the employees believe us, but the management (or the HR/Marketing/PR department involved in the entire process) will appear as a group of people completely detached from the realities of work in the company.



The first, most important ambassador of company values ​​should be... the boss . If, with a mouth full of phrases about honesty, he treats contractors or clients in a way that seems unethical to everyone, there is no chance for anyone to believe that ethics is important to him. Going further - if a value is not important to management,  Therefore, the best method of popularizing a selected model of organizational culture (e.g. based on, among others, "ethics") is an example from above. Naturally, in a large company it is not so simple. There, mechanisms must be created to promote specific behaviors. Example?