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What it is, it's time to reveal that Business Intelligence (BI) offers interesting opportunities to practically every company. After all, data affects essentially everything from customers and sales to products, people and profitability. Business Intelligence therefore offers a professional view of this data, which can in turn be used to make informed decisions. Depending on the industry and type of company, there are numerous possible applications for Business Intelligence.
  
If, for example, you manage an online store , you can use the right analysis tools to optimize the structure of your website, exploit cross-selling opportunities, identify customers interested in special offers or find out of returns. In the Job Function Email List human resources sector , Business Intelligence offers information on the level of satisfaction and productivity of employees. In this way it is possible to obtain important data.



Which can be evaluated and translated into concrete actions, as well as shared with employees and stakeholders. This allows you to have a broader overview of current processes and conditions, to recognize previously hidden problems and ultimately to optimize processes and workflows. It will therefore be possible to improve the level of satisfaction of both employees and customers, increase turnover, create competitive advantages, identify market trends, make long-term rather than reactive.