On social networks where yes content

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Digital screens, what digital marketing would look for, to have access to that potential client, is to place the company, its products and services on the digital platforms where the client is. When marketing strategies are made that reach the customer through digital channels and traditional channels, then “ omnichannel ” techniques must be applied that allow all these points of impact to be efficiently combined. Digital Marketing has become more complicated over the years Digital marketing is based on algorithms. Each site or each type of channel has an algorithm to determine.

What to show relevantly to its visitors. When there was less offer of digital channels, it was less complex because it was not necessary to master the knowledge of so many different algorithms. Today the complexity is greater. With few networks and only Google as the predominant search Digital Marketing Service engine, there was not much to turn to, but over time the players have multiplied and currently, a good campaign must consider various channels combining multiple strategies that are interrelated with each other. Digital marketing cannot be conceived without conceiving multiple strategies in search engines.



Social networks, blogs, video sites, automation, social listening, etc. That is why we have designed a map that we call the “digital route map”. The digital marketing route map. The map basically draws the routes that the different digital marketing strategies follow, step by step. In a simile of what a transportation neural network would be like the CDMX Subway or the New York City Subway. Just as in a transportation network, routes are more saturated in the city center or downtown, in a digital route map this is the case as traffic flows to the website. On the Metro and Subway.