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The writing of this article is based on the main strategic keyword for the company . The microtopics linked to the pillar page are explored in depth by clusters, shorter articles but focused on specific topics. Clusters are important for the positioning of pillar pages , they also allow buyers to delve deeper into the topics they are most interested in immediately. Objectives of the articles The objective of the content must not only be clear to those who are creating it, but also communicated to the target audience. Let's start from a simple assumption: users will use their time to delve deeper into a topic only if it is truly interesting for them.
For this reason, it is essential to immediately clarify the objectives and points that will be discussed . A visitor Photo Editing Services who does not immediately find the answer to their question will abandon the page within a few seconds, thus increasing the bounce rate. The company blog is a valuable tool for distributing educational , engaging and quality content; it is therefore a good idea to ascertain the nature and reputation of the sources before conveying inaccurate messages. Title, meta description and call to action Our guide continues with an in-depth look at other strategic elements for business blogging. Let's start with the title , which must intrigue and draw the reader's attention.
It can include a pain , a value or a goal: the important thing is to keep it short and concise. In reality, this last aspect is also regulated by the CMS used for the blog, which has the aim of monitoring technical aspects and measures. This control is essential to prevent Google from penalizing the page or intervening, for example by shortening a title that is longer than necessary. The meta description is influential, especially when it comes to organic searches from browsers.
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发表于 2023-11-27 13:29:49