the greatest strength of infographics is the storytelling

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Aristotle already noticed over 2,300 years ago that effective transmission of information requires appropriate structure.  The more chaotic and random your design is, the less impact it will have on the recipient.  Your infographic cannot be a bunch of randomly scattered numbers, charts and icons.  You have to put it into some coherent story.Shock, make you think, ask questions.  Just like in a good story, the recipient cannot be bored while viewing your infographic.  The information you provide must be new and valuable to him.


Only at the end think about call to action.  When the recipient knows the entire context and receives valuable information from you, he or she will be more likely to Email List respond positively to your request. Don't treat visual elements only as an addition or decoration.   Any illustrations, icons, charts, colors and other graphic treatments you use should convey the content in themselves.   Aesthetics are important,  The more clearly the material is divided into smaller sections, the greater the chance that the reader will become familiar with it.   Recipients like content that they can learn bit by bit.   If information flows together, it becomes overwhelming and discouraging.


Color is the first graphic element that the human eye notices.  Colors not only influence our sense of aesthetics, but also evoke certain emotions.  Choose colors based on the impression you want to create and the topic you are talking about.Visual issues are very sensitive to changing trends.  What was popular a few years ago may be completely outdated today.  This applies to fashion, interior design, car design, but also to infographics.  For your projects to meet modern standards, you must follow current changes and create solutions that will be adapted to them.



Infographics are a very effective marketing tool, but only well-prepared materials have a chance of success.  Many marketers, attracted by the potential effects, test this form and are severely disappointed.  When deciding on this type of communication, you must have an interesting idea and a clear vision of how you will present your information.  Aesthetics and compliance with contemporary trends are also extremely important.