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All this has a significant impact on its further development. In order for a website to achieve its goals, it must be properly thought out and constructed. Designing and creating websites is the sum of many elements, each of which has an important role to play. The header is the top part of the website that is displayed first to consumers, which is its strategic importance. It should include: a legible menu, a visible logo, in the case of online stores, e-commerce elements such as a shopping cart, quick contact and buttons directing to subpages.

The CTA button - call to action - is a button that encourages consumers to take a specific action, for example: buy, sign up for the newsletter, contact, learn more, participate, download, etc. CT is engaging. Its task is to change a passive client into an active Belgium Email List one. A properly and effectively designed button and placed in the right place will make the website visitor notice it and click it in a fraction of a second.



For the company, it is of great importance in the lead generation process Pop-up button and widgets - these are special buttons informing about the possibility of using the trial period, subscribing to the newsletter or reminding about discounts. Designed in an intriguing and interesting way, they also have a chance to increase lead generation. Search box - this is where the user searches internally so that he does not have to search the web interface. Properly tuned, it shows the right content, which minimizes the time and effort of the user, increasing his satisfaction as well as increasing the conversion rate.