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You can choose whether to add a section for your articles to your existing site or opt for another portal. In the second case you have the advantage that all the links coming from the blog will increase the popularity of the company site as they are external. As for the drafting of the contents.
you can take care of it, or one of your employees, or you can ask a professional. If you decide to entrust the management of the blog to someone outside, make sure that he immerses himself in your reality so that he can best tell it and that it reflects you Specific Database and your philosophy. Sore button. What to write on the company blog? First of all, stop and think about what your goal is , where you want to go. You have to decide which path you want your blog to take: customer service? Do you want to use it to explain the use and function of the products? Do you want to tell your company?

Choosing the goal is the first thing to do in any communication plan, blog included. You can answer questions asked by customers both in person and on social networks, explain how to best use the services you sell, tell about the company, events, the launch of new products, publish sector research, infographics, informative videos.
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