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Conclusion: our customer retention strategy is working. Therefore, I want to tell about it and give some advice for those who would like to repeat our experience. Contents Hide . Respond to customer reviews Prevent negative reviews This is what the module for sending complaints on the site looks like Communicate with clients . Connect email marketing . Let your service/store have a face This is how the personal manager is presented Record customer appeals, track solutions to their problems .
Measure customer loyalty Don't be stupid If the client is about to leave, do not stop him 10 10. Determine which clients you are not sorry to lose 1. Respond to customer feedback The client posts dissatisfaction in the network, this is normal. Negative reviews about you are Specific Database also normal (will you take seriously reviews about the company if they are all sugary? - no, you will decide that the company's marketers wrote them themselves).

It is not normal if negative reviews remain unanswered. Register a corporate account on feedback platforms, and communicate with clients, solve problems. 2. Prevent negative reviews Let the client spill the negativity inside your site. It is possible to allow customers to leave a review directly on the site (but answer the question, are you ready to publish negative reviews - if not, you will only spoil your reputation with such selective publications). We came up with the button "Complain to the supervisor" (Figure 1). The client sees it in his personal account.
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